Republic of Everyone picks up a Green Globe
The NSW Government’s sustainability awards saw Republic of Everyone pick up a Green Globe for its campaign, Garage Sale Trail.
The announcement:
Sustainable brand consultancy Republic of Everyone has won a Green Globe for Media Excellence in Sustainability Communication at the NSW Government’s annual sustainability awards.
The winning project, Garage Sale Trail, is the brainchild of brand partnership agency Rodriguez, who partnered with Republic Of Everyone to develop the communications and marketing strategy.
Republic of Everyone’s campaign combined elements of PR, street posters, promotional stickers placed on illegally dumped furniture leading up to the event, a registration website, promotional registration packs and social media.
Ben Peacock, partner at Republic of Everyone said “The inaugural event went like a dream, with 126 individual garage sales throughout Bondi on the same day, promoting the sustainability mantra of reusing and recycling goods.
“Our aim with the campaign was to make the event fun and accessible while promoting practical messages around sustainability. The community really got behind it and, as with so many successful ideas, adapted it and made it their own.” he concluded.
The team is now working on rolling the Garage Sale Trail out nationally and looks forward to announcing key partnerships and ambassadors in the near future.
For more information including video footage from the day visit www.garagesaletrail.com.au
Source: Republic of Everyone press release
