Reset Australia report takes aim at Facebook profiling of teenage users

Reset Australia, an initiative that describes itself as ‘working to counter digital threats to democracy across the world’, has released a report into the dangers of social media companies’ profiling of teenagers for advertising purposes.

Using Facebook as a case study, the report explores how social media platforms profile and monetise young people’s data and use very personal information to create profiles. It suggests they are being irresponsible about what they allow advertisers to promote to them.

The report was authored by Dylan Williams, Alexandra McIntosh and Rys Farthing and seeks to expose a sort of profiling that Reset suggests is ‘part of Facebook’s day-to-day business.’

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