Resolution Digital sails ahead with new account win
Omnicom’s Resolution Digital has been appointed by Aussie water-sports clothing brand Zhik, as its full-service digital agency.
The agency will work closely with Zhik’s marketing team to deliver better results and ROI, with a large focus on media planning, strategy, SEO, CRO and paid media globally, across several channels including Google, Facebook and Instagram.
Zhik provides world-class athletes, Olympic champions and sailing enthusiasts with innovative sailing gear that aims to push technological boundaries and challenge the status quo. It focuses on identifying problems and finding breakthrough solutions.
Zhik’s ecommerce lead, Hamish Hardy, said: “We are very excited to be starting our journey with Resolution.
“Resolution will bring the insight and expertise that will help Zhik with its growth goals over the next few years. We are embarking on a new path that will take Zhik to new parts of the industry and with Resolution’s guidance we look forward to a great relationship.”
Mohammad Heidari Far, chief product officer at Resolution Digital, added: “We’re delighted to be working with Zhik, having met with their leadership team a number of times, we’ve been impressed with their digital marketing ambitions and feel very much aligned on our goal to help Zhik grow sales here at home, in the US and other international markets.”
Zhik joins a growing roster of clients including David Jones, Contiki and Petal & Pup, as well as recently won Aspen Pharma.
