Retail and grocery dominate influencer marketing: HypeAuditor

Influencer marketing platform HypeAuditor has released new data revealing the brands that have received the highest number of organic and paid tags or mentions on Instagram from influencers during the first half of the year.

According to the findings, retail departments and groceries stores are out front when it comes to influencer marketing, with Kmart Australia coming out on top with 2790 mentions by more than 700 influencers, followed by Woolworths which had 2050 mentions from 616 influencers.