Retail brands don’t have enough content for Black Friday – they just don’t know it yet
With Black Friday month officially underway and inboxes already flooded with sales campaigns, Vonnimedia director Sam Boardman believes most Australian retail brands are about to hit a wall, and they don’t even know it yet.
Sam Boardman implores marketers not to be silly this silly season
It is not news to anyone that November and December are the make-or-break moments for retail brands in Australia.
Since 2021, Black Friday has effectively become Black Friday Month, or BFCM (Black Friday Cyber Monday). You have already seen this. I am writing this at the start of November and my inbox is already getting slammed with Black Friday sales offers.
I am not here to debate whether this is good or bad, that is a whole other conversation. What I do know, though, is that this year is going to be different – and not the good different – for a lot of retail brands. They just do not know it yet.
