Retailers launch $7m reminder to be kind to staff this Christmas
A $7 million campaign has been launched because Australian shoppers cannot behave
A big collective of shopping centre owners, retail chains, fuel companies, pharmacies, security firms, and cleaning industry groups have pooled resources to launch a $7 million campaign reminding Christmas shoppers not to abuse retail staffers.
The nationwide “Be Kind in Retail” campaign will run throughout the Christmas trading period on 3,500 digital screens across 350 shopping centres.
According to a media release issued by peak body Shopping Centre Council of Australia, the campaign aims to “combat the alarming levels of abuse, intimidation, violence — often with the use of dangerous weapons — towards retail workers, pharmacy staff, cleaners, security officers and shopping centre staff”.
