F.Y.I.

Retargeting firm AdRoll launches new product in bid to find new customers for marketers

June 22, 2015 8:57

Retargeting firm AdRoll has launched a new product designed to help marketers acquire new customers.

The announcement:

AdRoll, the global leader in retargeting, today announced AdRoll Prospecting, a new product that helps marketers acquire new customers. It works by allowing advertisers to pool their first-party customer data, thus creating a massive set of potential customers called the AdRoll IntentMap™.

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