‘Revenge spending’ is set to hit the media industry, and now is the time to prepare
Spinach general manager and media director Ben Willee looks at how marketers and their agency partners can navigate the next phase of the COVID journey.
As New South Wales emerges from lockdown and those of us south of the border eagerly await for Friday to come, we’re on the precipice of a shift.
There is no doubt we’re in for a big couple of months once Sydney and Melbourne really let it rip. With the ABS calculating Aussies have around $230 billion worth of savings in their bank accounts, there’s going to be more ‘revenge spending’ than COVID-19 cases at an anti-lockdown protest.
