Revolution360 to exclusively represent Wrappr’s OOH inventory
Revolution360 will now represent the out-of-home (OOH) inventory of Wrappr.
The announcement:
Revolution360 will now exclusively represent Wrappr’s out-of-home (OOH) inventory, bringing the leading vehicle-wrapped advertising platform into its portfolio and creating one of Australia’s most far-reaching media networks.
The deal merges Revolution360’s static sites with Wrappr’s mobile fleet, giving advertisers access to audiences across nearly every corner of the country.
The combined OOH solution blends street-level signs with city-wide mobile coverage, enabling brands to achieve over 98% monthly metro reach of Australians in metropolitan markets each month, delivering unmatched scale and dynamic targeting opportunities, powering impactful, nationwide brand activations.
Revolution360 general manager, Josh Fitzgerald, said “Our partnership with Wrappr fundamentally elevates what’s possible in transit OOH. By combining our street-level posters and murals with Wrappr’s mobile wrapped vehicles, we can now deliver genuine market domination – from owning key precincts to unparalleled coverage. For brands, this means smarter targeting, bigger impact, and a new level of innovation in how OOH can be planned and executed.”
Wrappr joins Revolution360, owned by Venetian Media Group (VMG), ahead of the next MOVE launch, scaling its assets through one of Australia’s fastest-growing OOH businesses.
Wrappr co-CEO, Liam Shaw, said “This partnership, together with the upcoming launch of MOVE, makes Wrappr available at scale for agencies and brands. With Revolution360, we’re elevating what transit OOH can deliver by unlocking levels of reach, targeting and impact that simply haven’t been possible before.”
Venetian Media Group (VMG) is a family-owned group building the next generation of media and marketing brands.
Source: Everlist
