Tony Singleton departs Arnold Furnace, teams up with Richard Carr to launch agency Mr. Wolf

Carr and Singleton

Former JWT general manager Richard Carr has teamed up with former Arnold Furnace MD Tony Singleton to launch creative agency Mr. Wolf, an agency they say will help underdog brands take on the big guys.

Carr left JWT in January and was replaced by client services director Jenny Willits while Singleton only left Arnold Furnace at the end of last month, however is contracting with the agency to assist in managing significant clients.

Speaking to Mumbrella, the duo explained the new agency is strategy-led and focussed on creating challenger brands to well-established brands.