Riders welcome report on motorcycle safety, which asks TAC to avoid creating ‘negatives stereotypes’ of riders in its advertising

Stop SMIDSY campaign

The release today of a Victorian government report on motorcycle safety has been hailed as a win for Australia’s motorcyclists in their bitter battle with the Transport Accident Commission over the way riders are portrayed in road safety advertising.

Riders – fronted by the anti-TAC campaign Stop ‘Sorry Mate I Didn’t See You’ – said that a part of the report that recommends for TAC ads to be more balanced in their depiction of the cause of road accidents marked a victory for the motorcycling community.

In the report, the government recommends:

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