Rideshare firm Ola announces Wallabies partnership

Ola has announced it has become the official rideshare partner for the Australian rugby team, the Wallabies, during the upcoming Rugby World Cup.

The rideshare service has launched a campaign, created by Advertising Advantage, featuring players Nick Phipps, Folau Fainga’a and Bernard Foley waiting for an Ola.

The campaign seeks to leverage the Wallabies’ brand to “build brand equity for Ola, drive new customer acquisition and showcase the company’s ongoing commitment to providing a better alternative rideshare platform for both riders and drivers”.