Rigby: Salary caps force marketers to be more creative (and we want to hear from an Aussie telco)

Jonathan Rigby speaking to the ADMA and Mumbrella lunch.

The head of marketing at Manchester United Jonathan Rigby has warned that  Australia’s rules on salary caps and drafts restrict the marketing opportunities available to sporting codes, such as the AFL and NRL.

Rigby was the keynote speaker at a Mumbrella and the Association of Data-Driven Marketing lunch today where he told the audience that he was “fascinated” by the challenges the rules, which are very different to the rules of the UK Premier League, pose for Australian sports marketers.

“I took some time to jump on a plane and go down to Melbourne to see Collingwood’s set up and found it very interesting,” Rigby told the audience. “They watch Manchester United quite closely.”