Right-wing politicians lifting Stefanovic’s podcast numbers
Karl Stefanovic gets appropriately attired for a chat with Barnaby Joyce
Viewership numbers for The Karl Stefanovic Show reveal that episodes featuring right-wing politicians are far more popular than his other interviews.
And the show’s producer is working to find a way to properly measure the success of the show, given that most current charts (such as the Australia Podcast Ranker) ignore Spotify video views and Youtube views.
Launching three weeks ago, the Youtube-hosted video podcast has released seven episodes to date, launching with a revealing conversation with controversial One Nation leader Pauline Hanson that was viewed over 140,000 times within two days of being posted.
This podcast could come back to bite Nine. I’m not sure how Karl is supposed to maintain the illusion of being the “fair and balanced” Today show host when he is going “full Sky News” on his podcast.
Or, Nine might realise where the silent majority of its audience really lean.
Given the recent polling numbers, there is clearly a very large (and growing) number of Aussies clamoring for a Right of Far Left voice. Karl merely read the room and is tapping into that sentiment – at the right time and place.