Rinsed appoints Jo Liddell as group managing director

OMD’s Jo Liddell is to join Sydney-based experiential public relations agency Rinsed as the company’s new group managing director.

Liddell was the head of OMD Fuse in Sydney but announced yesterday that she was leaving the firm. She will be replaced by Helen Walker.

In her new role Liddell will oversee the day-to-day operations of the agency which represents clients such as  Xbox, Activision and Quickflix.

“Jo is unquestionably an authority in her field with a proven track record in delivering outstanding work and building successful, profitable agencies,” said Simon Micarone, Rinsed creative director. 

“Her appointment underlines our commitment towards hiring best-in-class, and we’re looking forward to her adding real value across our client base. It’s an exciting time for Rinsed and Jo is set to play a key role in our continued growth and evolution.”

Prior to joining OMD Fuse, Liddell worked for Microsoft as Partnerships & Events Director, working on their NRL, V8 and AFL Sponsorships, as well as overseeing all events activity such as the Xbox 1st Birthday and Xbox 360 trial programme.