‘Rip and roll’ gay sex campaign is the most complained about ad this year

The ‘Rip n roll’ posters for the Queensland Association of Healthy Communities, which created a PR nightmare for Adshel when the company caved into pressure to remove them last month, are the most complained about ads of the year so far, according to the Advertising Standards Bureau.

The campaign received a total of 275 complaints – although the ASB would not reveal how many of these were made by the Australian Christian Lobby, which complained repeatedly using a number of different identities.

Second was the My Peace poster, which read ‘Jesus – a prophet of Islam’.

In third was a TV spot for Essential Beauty, which makes references to heavily foliated female genitalia.