Rise of sports apps to impact pay TV subscriptions, research suggests

A number of Australians are likely to cancel their pay TV subscriptions in the next 12 months as they have access to the content they want through sports streaming applications.

The 2018 Deloitte Media Consumer Survey found sports content as the number one reason for continued pay TV subscription, at 22%, but with the increased availability of sports apps, this could all change.

One in five respondents are likely to cancel their pay TV subscriptions in the next 12 months, due to the fact they have the sports content they need