Roadshow Films creates online game to promote The Expendables 2

To promote the new US action film The Expendables 2, Australian distributor Roadshow Films has created an online war game.

The Expendables 2: Deploy & Destroy was created by Soap Creative. Prizes within the game allows users to win a Play Station 3, tickets to the film and game downloads to be won.

A TVC to promote the game and film has begun running on Foxtel.

The Deploy and Destroy online game began with a campaign on Roadshow’s 280,000-strong Facebook page with the question “Are You Expendable”. The winner, Bradley Ainsworth was entered into the game as a pixelated soldier along side Arnold Schwarzenegger Sylvester Stallone and Bruce Willis.