Rob McKnight to be EP of Ten’s new mid-morning show
Rob McKnight, the producer-presenter who led Nine News’ experiments with live video streaming, has been hired as executive producer of Ten’s new morning show.
His appointment by Ten’s director of morning television Adam Boland comes days after Ita Buttrose was named a member of the panel show’s on air team.
McKnight, who runs the promotional team for Nine’s news and current affairs operation, dramatically expanded his role with behind the scenes videos and a weekly live streamed news based panel show 9StreamLive. He has also championed Nine News’ social media engagement.
Boland told Mumbrella: “Rob’s appointment proves we are determined to hire the best in the business. It is well and truly game on.”
Yes definitely Turning a corner. But you are just heading into another two oncoming trucks. Why try and compete? Surely there is more revenue and more audience opportunity in making kids programmes available free to air against these other juggernauts. Even picking up Ch9 and 7’s dropped soaps makes more sense than trying to out 2 proven performers. Come on Ch10 what the heck are you thinking??
I have a huge amount of time for Adam Boland and Rob Knight.
The two of them are pure TV people – they are there because they love the medium. Rob is someone who is passionate about the product and Adam has been very smart to appoint him.
If you were the CEO of network 10 you’d be an idiot not to have a couple of tv dorks running the show!