Robbie Brammall returns to agencyland, joins Bullfrog

After announcing his departure from Mona last year, Robbie Brammall is challenging the traditional advertising agency model, joining Bullfrog in a newly created role of chief marketing and innovation officer.

Brammall spent eight years with the Tasmanian museum, where he helped shape its in-house agency and helped steer the business through expansion, Covid, and subsequent tourism and e-commerce-led recovery.

Highlights of his time at Mona included “launching an airline” and giving all the seats away to Pentecostal Christians from Wollongong, inventing a beer-roulette vending machine that sporadically paid out with warm Fosters, and generating zero complaints for a festival by floating the complaints box 100m above the museum.