Robin Thicke, the Kofi Annan of media buying

Media agency land can be pretty hostile and bitchy, and understandably at times with billions of dollars at stake.

So Twitter took it upon itself in Cannes to try and unify the heads of the biggest holding companies, including the recently broken up John Wren and Maurice Levy, and the ever present WPP boss Sir Martin Sorrell.

And who should Twitter choose to be the Kofi Annan of the ad world? That would be US singer Robin Thicke. Yep.