Roger Christie quits Sefiani for Ogilvy DI, Trinity Scarf joins Sefiani from Tourism Australia

Christie

Scarf

Roger Christie, the head of digital at public relations firm Sefiani Communications, is leaving the agency to join Ogilvy Digital Influence.

Christie, who joined Sefiani from university five years ago, takes up his new role at Ogilvy DI at the end of January.

Robyn Sefiani, owner of Sefiani Communications, told Mumbrella: “We’re sorry to see Roger go – as a colleague and a friend. He’s had quite an innings at Sefiani, and we wish him the very best for the future.”

Replacing Christie is Trinity Scarf from Tourism Australia, who takes on the new position of social media and advocacy specialist. Scarf was advocacy manager at TA.

Scarf’s career to date includes roles at Haystac and Ann Morrison PR, and also client side, for Maverick and Siemens. She also runs her own business, and will continue to service her own clients part time.