Australian Vietnamese restaurant Roll’d has launched its summer campaign, all Roll’d up.
The campaign aims to promote the brand’s fresh ingredients, which are sliced and “all Roll’d up” into ‘soldiers’.

One of the outdoor executions for the campaign
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Same look and feel as grill’d?
Building the brand up to fall even harder because their actual product delivery is poor. Expectation does not equal reality.
Go elsewhere for your Vietnamese rolls people!!
Seems like the same shit everyone else is doing.
I love this brand and feel they could have been a lot more innovative than social.