Sydney siege sees surge in demand for live video coverage
Australian digital news outlets including Daily Mail Australia, News Corp and NineMSN experienced some of their biggest ever audiences as readers stayed up to date with events in yesterday’s Lindt Cafe siege in Sydney’s Martin Place.
According to preliminary numbers released by the outlets, the situation saw some of the biggest demand for streaming video yet seen in Australia.
NineMSN editor in chief Hal Crawford told Mumbrella it was the “most significant event in terms of live video” it had seen, with hundreds of thousands of people accessing the live stream from 9News.com.au. The video stream of the Nine News coverage saw a spike at 2.55am in the minutes after the siege came to an end. Crawford said the stream was “primarily accessed on mobile devices, showing how Australians were staying up to date with the siege through the night”.
The Daily Mail Australia also reported a the biggest ever audience for the site with editor Luke McIlveen confirming it was its busiest day since launching in Australia more than a year ago.
Last night’s television ratings?
Jack
I was disappointed to see advertising around the live stream I was watching on news on Monday.
Watching an EBAY Christmas ad was very distasteful – sure I watched it in full (completed view) but contextually it was wrong – not sure these unfortunate families will be celebrating much at all this Christmas
data may be able to get the right eyeball but unless I am in the right frame of mind it is useless