Ross Dougall is Ikon Melbourne’s first strategy director

The Melbourne office of STW Group media agency Ikon Communications has appointed its first director of strategy.

Ross Dougall joins from Mitchell & Partners, where he was a media strategist.

Dougall, who has also worked in strategy roles at ZenithOptimedia and Ogilvy’s digital media offering Neo@Ogilvy, is one of the first hires made by Trudi Sampola, who is three months into her role as Ikon Melbourne’s MD.

“Ross’s brief is to work with our clients, agency partners and the Ikon team and be the glue that brings brand, consumer and comms together,” Sampola told Mumbrella.

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