Roy Morgan claims Netflix has over 1 million Australian subscribers, 2.7 million reach

January 19, 2016 5:44

Global online video streaming giant Netflix is estimated to have reached and then surpassed one million Australian subscribers by the end of 2015.

Netflix hits 1m subscribers. Source: Roy Morgan.

The claim comes from the latest single survey data which notes there was a 13.9 per cent increase in the latest quarter in the number of homes reporting having added the subscription video on demand service (SVOD), giving it a reach of more than 2.7m Australians.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics