F.Y.I.

Roy Morgan signs up Effective Measure

November 5, 2012 6:24

Research house Roy Morgan is to use an analytics and research platform created by Effective Measure.

The announcement:

Roy Morgan Research has selected Effective Measure’s rich analytics and research platform, Insight, for use in their machine-based web audience data measurement system, which is an important part of Roy Morgan’s comprehensive, multi-mode research approach.

Effective Measure is a global leader in digital audience profiling and measurement and digital media planning solutions.

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