Royal Lifesaving WA appeals to ‘Mermates’ to help save their drunk friends from drowning

Royal Lifesaving WA is warning against the dangers of drinking alcohol around water with a campaign aiming to reduce the number of young Western Australians drowning whilst under the influence.

Based on the myths of sirens, which called sailors into the ocean, the campaign sees ‘Mermates’ appear to call their drunk friends back onto safe ground. The call to action encourages friends to become a ‘mermate’ for their inebriated pals over summer.