The Royals tap military-grade camera for Strand Arcade campaign
Creative agency The Royals has used thermal imaging technology to launch the 2018 autumn/ winter campaign for Sydney shopping district The Strand Arcade.
The TK1 camera used for the shoot is the only commercially available unit in Australia, with the technology usually employed by the military, law enforcement, firefighting, medical, and engineering fields.
The campaign, titled ‘Feel the Night’ is filmed in the dark and aims to highlight the ‘feel’, not just the look, of fashion.
