RSAC use puppets to urge road users to ‘Say thank you not f*** you’

The Tasmanian Road Safety Advisory Council (RSAC) is urging road users to be more considerate of others on the road as opposed to resorting to road rage in a new campaign which sees puppets take on the roles of drivers, cyclists and motorcyclists as they sing a song about road use behaviour.

Created by Hobart-based creative agency Red Jelly, the campaign features characters from puppet theatre Terrapin who sing the song ‘Say Thank You, Not **** You’ written by agency copywriter Chris Bellears.

https://www.youtube.com/watch?v=6ZT3cCd6OcQ&feature=youtu.be

Red Jelly creative director Andrew Timbs said: “It was important we delivered this road safety message in a unique way that would get noticed, be sharable and memorable. It was also important our idea was ‘sticky’ especially when it was most needed – out and about on our roads – hence the use of song and a strong radio component.”