RSPCA Approved evolves into RSPCA Certified, powered by Nature and The Thrills
RSPCA Australia has launched a new branding initiative, RSPCA Certified, to replace the RSPCA Approved Farming Scheme. The rebranding aims to strengthen consumer trust and improve recognition of higher-welfare products in the market.
The announcement:
Thrilled to finally share our RSPCA Australia Certified brand identity work⚡️
This one has been years in the making and we’re so proud to share the outcomes of our wonderful partnership with RSPCA Australia and Nature. Together we brought the system to life, including the shift from ‘Approved’ to ‘Certified’ to better signal ongoing standards and verification. The aim was simple. Make the certification easier to recognise and apply and make the meaning clearer for both consumers and business partners. We evolved the identity to clearly signal its commitment to ongoing improvements and codify higher welfare in a simple, powerful way.
Certification marks don’t just compete on credibility, they compete on visibility. We developed a distinctive brand system that transforms certification into a recognisable, ownable asset. Designed to perform seamlessly across on-pack, in-store, foodservice and advertising environments, the system ensures consistency and impact as the certification transitions.
It’s such a thrill to work on a brand with this level of impact ⚡️