RSPCA pressures Julia Gillard to ban live exports

RSPCA and Animals Australia have launched a joint campaign to pressure prime minister Julie Gillard into banning live animal exports to Southeast Asia and the Middle East. The TV and radios ads were created by Loud.

Joe Van Trump, ECD of Loud, said: “It is human nature to feel empathy when animals are truly in distress and we needed to keep the authenticity of the shocking sounds and images to show people just how it is. We have simply added a call to action to drive people online to petition for Julia Gillard to end live export now.”

The commercial will air on metropolitan and regional television stations and all main metropolitan radio stations.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.