RSVP takes on Tinder with ‘pull your finger out’ campaign
RSVP is targeting dating app Tinder in a new campaign inviting people to “give their thumbs a rest” and experience “fun dating” on their mobile using the revamped RSVP app.
Created by MercerBell, the campaign targets “20-something daters who aren’t quite ready for the white picket fence but want more than a casual hook up”.
I’m old and married so haven’t had to use RSVP or Tinder but the rise of the latter has been astounding considering initial reactions from people to the concept.
If we accept that a picture tells a thousand words and most decisions are made in the Blink of an eye, then isn’t Tinder better than hundreds of data fields & matching algorithms?