F.Y.I.

Rubicon Project acquires ad technology firms iSocket and Shiny Ads

November 18, 2014 11:42

Real time ad trading platform Rubicon Project has acquired iSocket and Shiny Ads.

The announcement:

LOS ANGELES – November 17, 2014 – Rubicon Project (NYSE: RUBI), a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisitions of two privately held companies, iSocket and Shiny Ads.

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Topics
Advertising Marketing Programmatic Rubicon Rubicon Project technology
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