Rubicon Project launches industry first In-App Mobile Header Bidding Technology

Rubicon Project has as released the next generation of its header bidding feature, FastLane.

The announcement:

Rubicon Project (NYSE: RUBI) has released the next generation of its header bidding feature, FastLane, following the success of its recent beta launch where initial users on the desktop platform enjoyed triple digit CPM rate increases.  FastLane has now entered beta testing for inapp advertising, making it the industry’s first and only header bidding solution available for both inapp mobile and desktop inventory.