Ruel creates exclusive new song, only available via Lifeline in unique campaign from Thinkerbell

September 27, 2023 10:23

Lifeline Australia, in partnership with indie agency Thinkerbell, has launched a unique experiential campaign – where people can dial in on ‘The Release Line’, donate to Lifeline and listen to Aussie pop artist Ruel’s exclusive newest single.

The project is a world-first dial and donate, and celebrates Lifeline’s sixty years in Australia.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.