Rugby League World Cup gifts Seven Friday night ratings win

Seven’s broadcast of the opening match of the Rugby League World Cup helped the free-to-air channel dominate the ratings on Friday night.

Rival network Nine holds the rights to domestic rugby league matches, but Seven will live broadcast all 28 games of the World Cup.

The Australian Kangaroos were victorious over England 18 to 4 and according to OzTAM’s overnight preliminary metro ratings 954,000 people across the five capital cities (Sydney, Melbourne, Adelaide, Brisbane and Perth) tuned in for the post-match presentation. Slightly fewer – 847,000 – watched the match itself, according to the ratings. The pre-match programming had 471,000.

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