Rural Bank to launch first ad campaign since rebrand
Rural Bank, the rural and regional bank, is launching a national advertising campaign led by new TV ads using imagery capturing farming life in Australia.
The campaign, created by Nicknack, comes six months after the bank unveiled a major rebrand, changing its name from Elders Rural Bank and overhauling its brand identity.
Tim, whose super is that on the Youtube TVC2? Gotta love a bank that is “re-invetsing” in you. I hope someone can count the cash better than they spell!
very nicely shot. well done
much better than AMP’s obscure ad which looked pretty but made no sense
Great to see a few of the challenger bankd brands really starting to show what they’re all about (and provide some real competition in bank land) Well done to both BOQ and Rural Bank!