APG chairman Russ Mitchinson moves from DDB to Leo Burnett
One of Australia’s most prominent planners Russ Mitchinson has left DDB and is joining Leo Burnett as its new head of strategy, Mumbrella can reveal.
Mitchinson, who was planning partner at DDB Sydney and is the chair of the Communications Council Account Planning Group (APG), will be joined at Leos by Emma Montgomery who joins as head of connect having spent the past two years leading Starcom Mediavest’s human experience centre.
DDB has also moved to bolster its planning capabilities hiring Sam Payne from renowned London agency Mother as planning director. In Mother’s UK office he worked with clients including Intel, Acer, Unilever and Aria, before spending a year in its China office growing the brand there.

Congrats Russ and Leo.
Russ is a great loss to DDB and a great gain for Leos.
…and one hell of a surf lifesaver
Congrats Russ. Good luck!
Good luck Russ!
Congrats to Anna, too.
Hadn’t heard… Congrats Ms Thang.
I didn’t say “balls” or “faggot” so you don’t have to moderate this one.
😉
Congrats Russ! A great hire!
Oh dear… Russ, I was having a mini-lighthearted-spat with Mumbrella editors about their moderating approach on other threads where my comments were always “moderated” (while the vitrol-filled anonymous hordes are published freely) and they’ve had the last laugh here.
Apologies if any offence incurred. Certainly none intended.