Russel Howcroft shows the funny side of old age

The Gruen Transfer’s  Russel Howcroft will lead a panel of marketing experts at the Aged Community Services of Australia Conference (ASCA)  – aimed inspiring aged care providers to market themselves  more creatively.

The announcement:

A panel of marketing experts led by The Gruen Transfer’s Russel Howcroft, will treat ACSA twenty 10 national conference delegates to a humorous look into the world of marketing and prove that, despite reservations and stereotypes, aged care is a product to be sold just like any other.

Aged and Community Services Tasmania CEO and panel moderator Darren Mathewson said in the style of the ABC TV’s The Gruen Transfer some of the best and brightest minds in the advertising industry are featured on the panel which will challenge and dissect how advertising portrays the image of ageing.