Russel Howcroft set to leave Y&R after two years as CEO
Russel Howcroft is set to vacate one of the most powerful jobs in Australian advertising, Mumbrella understands.
A brief is in market to replace the prominent executive and TV pundit, who is two years and two months into the role of CEO of Y&R Brands Australia and New Zealand. Speculation has been rife for some time that he is to take on a Melbourne-based role for Channel Ten.
Howcroft joined Y&R in 2010 after a decade at Brandhouse to run a stable of agencies that includes GPY&R and Ideaworks.
Howcroft has endured mixed fortunes during his time at the helm of Y&R, with iconic agency brand The Campaign Place closing, the Sydney office of GPY&R struggling and Patts’ office in Melbourne – Howcroft’s home town – the only brand to be really firing.
Todd Sampson and him should create their own company. They would kill it with the profile they have, thanks to Gruen.
Going to TEN? Surely he’s too smart to captain a sinking ship in
Melbourne?
Russell ….hope you have your lifevest for the Good Ship Ten !
That said, a million bucks a year may just get you on board….I hear ?
Agree with you Scoop, they would have clienets knocking down their door
Is it just a coincidence that Sir Martin is in town? Me wonder.
Timing is interesting. With Sir Martin Sorrell in town. Who is due to meet Lachlan Murdoch too…
Russell is an all round good bloke with integrity, and passionate about the business. I wish him all the best and believe that he’ll do well at whatever he turns his hand to. I think it is great that Russell is doing something to evolve and challenge himself further.
All the best Russell.
Congrats Russell. Best of luck.
Great pic
Did someone say Todd Sampson?
Another step in the ongoing Howcroft brand building campaign. Indisputably Russel’s most successful campaign to date.
Russell is Australia’s next Harold Mitchell. Just you watch
Who was that super annoying Russel wannabe on Gruen Planet this week?
Congratulations Russell, now if you do as others have said join with Todd you could have a very firey agency but almost with out a doubt very successful
Those were the date George Patts. Miss those fun times…in George Street
Was that photo shot when he was asked about joining TEN?
Any one who could fix Y & R Mattingly after
Asche & Mineer destroyed it can fix 10 with both hands holding a wine glass.
What will happen to the gruen franchise? Will there be a replacement to Russell? Will the gruen franchise move to Ten? This proves the industry is ever changing ever revolving!