Russell Coight accidentally promotes Mitsubishi’s EV in new campaign
As a man who’s had his fair share of mishaps while adventuring around Australia, Russell Coight knows that the unforgiving outback is no place for a fancy new electric vehicle like Mitsubishi’s shiny Outlander Plug-in Hybrid EV.
“Battery-powered toys won’t last long in this sandbox,” Coight sniggers, in one of three TV spots, as he sees the Outlander tearing through the terrain.
Err “range anxiety” is for BEVs, hybrids carry a tank full of fossil fuel to alleviate that issue.
A clever way to knock down myths about PHEV’s. Well done to all.
That is very, very clever!