Russell Gilbert and petrol-head granny feature in new Midas ads
Rebecca Clay and Russell Gilbert
Auto servicing brand Midas Australia has launched a new TV campaign.
Created by advertising agency Circus, the campaign features a series of ads including comedian Russell Gilbert helping a rev-head granny, and a couple with car trouble on their wedding day.
I saw them last night on TV.
I don’t mean to be rude, but I thought this was done in-house (to save money).
I like the idea of the ‘Midas Touch’ – that famous touch of gold. I feel the ads did not really do it justice. I thought it was too ‘in your face’.
Bring on the barrage of attacks 😉
Is it meant to be this cheesy? Are we meant to think Russell is a real Midas person? Looks like someone who would do anything for the money.
So which bunch of clowns came up with this?
And why is Russell not just playing himself?
Cliched and cheesy to the max.