Ryan Reynolds is right – ‘We’re all just f*cking winging it’

Ryan Reynolds delivered a refreshingly candid take on the intersection of AI and marketing, reminding us that no matter how fast technology advances, human creativity remains irreplaceable, writes Michelle O’Keeffe, CEO of Engaging.io.

At the HubSpot INBOUND 2024 conference in Boston at the end of September, there was plenty of talk about the future.

But it wasn’t until Hollywood star Ryan Reynolds took the stage that the conversation got real. 

Reynolds, best known for acting in films such as Deadpool, also happens to have an uncanny knack for marketing.

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