RyanCap agency takes a meta approach to the ‘talent crisis’
To Dr Mumbo, outdoor is often the most eye-catching ad medium. So spotting this billboard on the morning commute appeared a particularly bold way to reach a small target audience, in the often ‘catch-all’ environment.
“How did this ad get here? If you can answer this, email me job@foxcather.com.au” the billboard reads, Foxcatcher being RyanCap’s marketing data and technology business.
OR… they’re geniuses and they knew that all the media industry trade press would pick this up and bang: target audience hit.