Saatchi and Saatchi win St George Bank account

The gradual recovery of Saatchi and Saatchi has continued with the agency being hired by the Westpac Group to take over the creative agency role for St George Bank, replacing Ogilvy.

However, Ogilvy will maintain it hold on sister brand Bank Of Melbourne.

A Westpac spokeswoman said the decision was based on the fact St George was now a NSW and Queensland business, while the Bank Of Melbourne was solely operational in Victoria, and both needed their own agencies.

Previous St George banks in Victoria were re-badged as the Bank Of Melbourne as part of its 2011 launch.