Saatchi & Saatchi boss calls for bravery as agency is awarded NSW Creative Laureate
Creative agency Saatchi & Saatchi was named NSW Creative Laureate at last night’s NSW Creative Achievement Awards.
Accepting the award, organised by the NSW Government to recognise the state’s creative industry, Saatchi & Saatchi CEO Michael Rebelo won applause from the audience when he urged corporate Australia to be braver.
He said: “At Saatchi & Saatchi we’re at the end of creativity where commerce meets art and without our clients we couldn’t do the kind of work we dream to do.
“Corporate Australia really needs to dig deep when it comes to bravery and taking a few more risks.”