Saatchi & Saatchi delivers ‘bold and smooth’ morning ritual for Nescafe Blend 43

Kalila Welch

March 3, 2022 9:55

A lighthearted early morning dispute over a cup of Nescafe Blend 43 has embraced the brand’s “bold and smooth” flavour, in its latest campaign via Saatchi and Saatchi.

The campaign marks the second installment of the ‘bold and smooth’ platform, following the ‘skimboarder’ execution in 2020.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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