Saatchi & Saatchi, McCann, Clemenger BBDO, Deepend and Nomad recognised at Warc Innovation and Webby Awards

Zoe Samios

April 28, 2017 9:27

Saatchi & Saatchi Australia has been awarded a Grand Prix and Production Innovation Special Award for its Toyota Landcruiser work at the Warc Innovation Awards, while Clemenger BBDO Melbourne has picked up three Webby Awards at the digital industry’s international awards.

Saatchi & Saatchi’s emergency mobile network used Landcruisers as beacons to to transmit messages in rural and remote communities – capitalising on the high ownership of the vehicles in areas without reliable mobile phone coverage.

At the time of the network’s launch, Mike Spirkovski, now chief creative officer at Saatchi & Saatchi Australia said the idea came from a brief which was seeking ways to help the community.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Clemenger BBDO Melbourne Deepend McCann Australia Nomad R/GA Sydney Saatchi and Saatchi Australia SBS Australia Toyota Landcruiser Vision Australia Warc Innovation Awards Webbys WWF Australia