Saatchi & Saatchi wins two of just four Gold Effies as The Works take out top prize

Saatchi & Saatchi was named Effective Agency of the Year after scooping two of just four Gold awards handed out at this year’s event while Sydney independent agency The Works grabbed the Grand Effie at the Communications Council’s Effie Awards last night.

The Penny the Pirate campaign for OPSM saw Saatchis handed two of just four Golds handed out on the night in Healthcare and Most Original Thinking categories.

https://www.youtube.com/watch?v=TvkC3r2z9ok

The remaining two Gold Effies were awarded to Adelaide independent Showpony Advertising for their Aboriginal Immunisation campaign for South Australia Health The Works for its Canadian Club campaign.

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